Thursday, 27 October 2016

Audience Profile (GROUP)

Together, Becky and I created an audience profile for a typical fan of our artist's music.






Friday, 21 October 2016

Creating the Camera Overlay (GROUP)

For the scene where Louisa takes a photo of George using his camera, we needed a camera overlay to go over the video. These are the steps to creating it.



This is a screenshot of the camera app on an iPhone.




The screenshot was imported as a new layer in Photoshop.



Using the selection tool and a layer mask, the alpha channel was remapped so that the photoframe and the recent photos sections became transparent.






Rotating the image 90° CCW



The final image. If you drag the image around the webpage, you can see that it is a transparent PNG file.

Thursday, 20 October 2016

Choosing Our Models


The War Of Hearts music video has two main models, Becky and Rory. Below are some of the reasons we chose them to portray the characters Louisa and George respectively:













Created using MindNode for Mac

Wednesday, 19 October 2016

The Indie-Alternative Genre

Indie music is short for independent music, which refers to how the music is recorded and distributed. It was first used to describe how music was beginning to be distributed by labels other than Universal, Warner, Sony and EMI. Today, it's used a modifier term, with another genre added on to the end: indie pop, indie rock and indie alternative are examples.

One of the first instances of indie was the 1977 self-publication of the Spiral Scratch EP by the Manchester band Buzzcocks. It's been argued by the BBC and others that the publication of Spiral Scratch independently of a major label led to the coining of the name "indie".

Indie artists from across subgenres include: Halsey, Arcade Fire, Neutral Milk Hotel, Mumford & Sons

Indie music is also one of the platforms people use to voice their opinions through music. Artists that are beginning to change the music industry via the indie genre include: Hayley Kiyoko, a WOC (woman of colour) who is using her music to raise awareness and normalise the LGBT+ community and Twenty One Pilots, whose songs are filled with religious symbolism and revolve around concepts such as mental health and the power of the individual.

Monday, 17 October 2016

Asking Ruelle For Permission


Wednesday, 5 October 2016